GM to remove ‘excellence’ mark from vehicles

[Steve]

http://msnbcmedia.msn.com/j/MSNBC/Components/Photo/_new/090825-gm-logo-10a.thumb.jpg (http://www.msnbc.msn.com/id/32554222/ns/business-autos/)General Motors Co. will begin removing its "Mark of Excellence" logo from vehicles as the company places greater emphasis on its individual brands.




More... (http://www.msnbc.msn.com/id/32554222/ns/business-autos/)

[Coolrado]

I think they were a big waste anyway.

[Steve]

I talked with Susan Docherty (The head of Buick and GMC) about this when I was in Detroit. It began about 36 months ago and I actually liked it overall, but I can see why it might not fit in the location that they put it.

[RedMonteSS]

yeah, that's something that never should have been put on the cars in the first place. I still don't konw why they did that. I guess just to show ownership of a brand? I think it is a good idea anyway. The little badges always seemed out of place no matter where they put them on the vehicle.

[rmagni]

I beat GM to the punch and removed the little chiclets myself :glasses:

[TRPLXL2]

Yeah I never liked that on the vehicles either, but I do like the new chrome block lettering that is on the trucks. It's a lot better than the old black and grey emblems, and this change will also drop the cost of the vehicles probably by $5.00.

BTW- I love the chiclets analogy, that made my day!

[adampaul1964]

I kinda liked 'em, in fact I added 'em to mine! And don't forget this is the GM truck club!

[Henchman]

I was planning to take mine off my Silverado.