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Ford asked GM to stop running Super Bowl Commercials for Chevy Silverado 2012

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Quote Originally Posted by Steve View Post
Thoughts on this everyone?

DETROIT – Last evening Chevrolet was asked by Ford Motor Co. to stop showing its Super Bowl commercial for the Silverado, the longest-lasting, most-dependable full-size pickup on the road.

The good-humored ad, called “2012”, shows the Silverado navigating a completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar includes giant attack robots, meteors and frogs falling from the sky.

A group of friends, who are Silverado owners, makes its way to the designated meeting spot but notice one of their buddies is missing. The missing friend, however, did not drive a Chevrolet. Instead, he drove a Ford and doesn’t appear to have made it to the meeting point.

“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

The Silverado ad will run in the first quarter of the Super Bowl and is one of five spots that Chevrolet is debuting on Super Bowl Sunday. To see all of the spots visit:

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at

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  1. Red Z71 Max's Avatar
    I did not see one Ford commercial during the super bowl. I find that strange but maybe they feel the $$$ spent is not worth the return.
  2. PondWarrior's Avatar
    I think the commercial is Hilarious! It's all in good fun, but at the same time. Chevy's do last the longest. You see way more older chevy's and GMC's on the road than fords or dodges. Every manufacturer claims to have the best in all of the different categories and for their class. I've watched the HD to HD and rumble in the rockies, and Chevy wins everything in those. But Ford has their own version of the same thing with the opposite results. Makes you wonder if there's a difference nowadays.
  3. SOUTHERN_FREEDOM1861's Avatar
    This was the 1st i saw the end of the world commercial but i know my m-1028 will last till the end.