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  1. #1

    Default Does GM need Chevy AND GMC?

    Hello all.

    I don't want to start a flame war, but why does GM still make GMC when Chevrolet makes pretty much identical vehicles?

    The Sierra is nothing but a re-badged Silverado with a different grill.

    The Yukon is nothing but a Tahoe with different badges.

    The Terrain is boxy looking version of the Equinox.

    With Cadillac making ultra luxury Tahoes, where does the Yukon Denali fit in?

    IMO having GMC is pretty much a waste of resources, I mean having to do make all those Sierra and Silverado parts is ridiculous. Ford makes one brand of pickup, GM needs to do the same.

    Here is my vision of what GM should look like.

    Chevrolet - Trucks, vans, and SUVs
    Buick - cars
    Cadillac - Luxury cars and SUVs


    Now Chevrolet can keep the Corvette and Camaro (niche vehicles), but let's be realistic, Chevy sells WAAAYYYYY more Silverados than Cruzes or Malibus. Buick can handle the bulk of making the cars.

    This way there is far less duplication. Ford has just Ford and Lincoln and they seem to be doing quite alright.

    Just my thoughts.

  2. #2

    Default

    The Chev cars are GM's "bread and butter", Chev will never drop selling cars.

    You may be right about the GMC trucks bring the next division to be cut; but, they do provide 2 functions. They provide a truck option for Buick dealers, and they do provide a 2nd choice for GM truck customers.
    Ray

    '09 Avalanche LTZ - Black
    '05 Envoy XL (sold)

  3. #3

    Default

    There are more differences between Sierras and Silvys than the grille. Trust me, I own a GMC. Aftermarket parts manufacturers think there's 1:1 interchangeability between 04 silvy and 04 sierra parts. There isn't. I learned this first hand when replacing the tail lights.

    Now that said, do we need both? No.

  4. #4

    Default

    brand loyalty. if we killed off one of the two theres a potential to loose a huge market.

    as for ford... exporer and lincoln naviagator. two vehicle on the same platform. im rusty on my ford though due to not have a ford dealer for the pas 5 years.
    "i dont think you got the picture. i got a beautiful picture. this baby happens to have an extra turn of speed, which is the only thing i care about. you dont understnad what happens do you? they make cars. they make 'em exactly the same way. one or two of 'em turn out to be something special. nobody knows why. i know why. i may be kiddin' myself, but i think i can make somethin' out of that sad little bucket of bolts." ~ Tennessee Steinmetz

  5. #5

    Default

    I agree with surrealone, they are not exactly the same. I believe (not sure) that the sierra has a nicer riding shock, better tires, more sound deadening along with some nicer (matter of opinion) interior features. The interior of my GMC Yukon XL (not denali) is much nicer then most suburbans I have seen. Do we need both, no. If I could afford a new Yukon xl/ suburban and they only offered the Suburban then that is what I would buy. I do see the point of brand loyalty issues also.

    1995 Silverado 4x4
    6" BDS Suspension Lift-3" Body Lift-Add A Leaf in rear -Trailmaster SSV Shocks-Duel Steering Stabilizer Kit -AirAid Cold air intake-
    4.56 Gears with Detroit Auburn Locker-Pro-Comp Traction Bars with duel shocks-Aluminum Skid Plate Kit-38.5" x 16.5" Mickey Thompson Baja Claws-Constant Dropping fuel gauge

    2005 Yukon XL Jet Power Programmer, Bilstein Shocks, Bilstein rear springs, Helwig Anti-sway bars, EGR Window Visors, EGR Hood Shield, Denali Headlights, Headlight harness upgrade, GE NightHawk Bulbs, White Night Rear lighting system, Russell Braided SS brake lines, PowerStop Brake pads, PowerStop cross drilled and Slotted Rotors, http://www.gmtruckclub.com/forum/sho...5-GMC-Yukon-XL
    2002 Silverado ext cab 2wd (Sold)
    2003 Yukon XL (Totaled)

  6. #6

    Default

    One of the biggest reasons for two similiar products under the same manufacturer in this case has to do with name and history/recognition.
    GM would be reluctant to let go of either Chevy Trucks or GMC trucks because they both have a history, and each one has it's die hard fans that swears by one over the other.
    I'm sure GM as a whole could clean up their product line some and improve profits but at this time with so many other makes and models suffering their probably afraid of backlash to sales.

  7. #7

    Default

    Quote Originally Posted by Pikey View Post
    I agree with surrealone, they are not exactly the same. I believe (not sure) that the sierra has a nicer riding shock, better tires, more sound deadening along with some nicer (matter of opinion) interior features. The interior of my GMC Yukon XL (not denali) is much nicer then most suburbans I have seen. Do we need both, no. If I could afford a new Yukon xl/ suburban and they only offered the Suburban then that is what I would buy. I do see the point of brand loyalty issues also.
    Do you have any data to back up that GM uses nicer riding shocks, better tires, and more sound deadening on the Sierra? I maintain that the differences are cosmetic.

    The interiors on the Yukon(non Denali) and Tahoe are identical besides the badge in the center of the steering wheel and the Yukon has silver around the radio while the Tahoe has the wood grain stuff.

  8. #8

    Default

    Quote Originally Posted by a.graham52 View Post
    brand loyalty. if we killed off one of the two theres a potential to loose a huge market.

    as for ford... exporer and lincoln naviagator. two vehicle on the same platform. im rusty on my ford though due to not have a ford dealer for the pas 5 years.

    Yeah, you are rusty lol. The explorer shared a platform with the Lincoln Aviator, Mercury Mountaineer (and Mazda Navajo for first gen) And Ranger. The Expedition shares the same platform as the Navigator and F150.

    To answer the question of weather or not GMC and Chevrolet should coexist:
    There is bound to be some difference in branding. I personally think they should go one way or the other with the trucks. Either have the GMC trucks being the "posh and lux" truck or have it as the standard trims (SL, SLE...) The Sierra Denali is a prime example. As of this model year, the Denali is top dog for trim between the 2 brands. I know the Silverado has the LTZ, but its not the same as the Denali. With that said, why does Chevy need the LTZ trim for their trucks? I haven't the clue to be honest. I never understood that.
    The only other thing I see that overlaps is the Savanna/Express vans. Why? they are the same thing. I have been in both, driven them and the only difference I notice is the badging. Someone correct me if I am wrong there.

    Chevy will keep the cars because they make a lot of money between the bunch. Sure, the trucks sell a lot, but if Chevy dropped all their cars besides the Camaro and Vette, the brand will tank. The company that I thought shoulda went the way of the dinosaurs is Buick. I understand Buick is the entry level luxury brand, but I see no point in it. Just make entry level Cadillac cars... wait, isnt the ATS the entry level Caddy? ... Anyways... those are my thoughts.

  9. #9

    Default

    Quote Originally Posted by RayVoy View Post
    The Chev cars are GM's "bread and butter", Chev will never drop selling cars.

    You may be right about the GMC trucks bring the next division to be cut; but, they do provide 2 functions. They provide a truck option for Buick dealers, and they do provide a 2nd choice for GM truck customers.
    That is correct and the primary reason that both exist. It gives other GM retailers the ability to offer trucks. One is just a re-skinned version of the other. All chassis parts and most body parts are interchangeable from one to the other. There are subtle differences in the newer stuff that makes some parts non-interchangeable, but by-and-large, they are exactly the same under the badges.

    Back in the days of the OBS trucks (88-2000), every single part would swap from one to another including tail lights, grilles and the like. Newer year models may have identically shaped fenders, for example, with different edges for different grilles and lights.

    Take the Cadillac Escalade, for example, The OBS was exactly like the Suburban with a different nose. That nose, however, would directly bolt on to any other C/K truck without any modifications to the truck.

    Differences between the trucks today are limited to what you see. Underneath the skins, they are identical. They are built to offer non-Chevrolet franchises to be able to offer GM trucks.

    The GMC line has been PERCEIVED to be a more "upscale" version, due to the fact that they have historically been offered at Buick, Cadillac and other high end car retailers almost exclusively. This gives people the impression that they are somehow "better" or "higher end" trucks, in spite of GM's marketing efforts to bill the GMC as a professional grade work truck. It simply ain't so.
    Last edited by moogvo; 11-28-2012 at 11:24 AM.
    "It went together didn't it? Well then there has to be a way to take it apart!" - Me.

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  10. #10

    Default

    If GM thinks they can produce 2 brands of trucks, why can't the produce a manual transmission in their trucks? If they are making less options to help their bottom line (What the dealership told my dad), why don't they cut one of their brands of similar trucks?
    I just want a REAL transmission in an HD Chevy
    Yes, I have driven one with an Allison, yes it pulled a trailer up and down hills great, but NO, I don't like it.
    2000 Sierra Reg. Cab 5 Speed

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