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  1. #1

    Default The real story behind the Chevrolet bow tie

    Thought this was very interesting. I wonder if someone would be able to make a trademark infringement claim, or if that other business is even in businesses anymore.

    The 50 Year Anniversary issue of The Chevrolet Story, printed in 1961, tells the story:
    "This was also the year (1913) that the famous Chevrolet trademark was first used on the cars. The distinctive trademark has appeared billions of times on products, advertisings and sales literature as the mark of dependability, economy and quality in motor transportation. It originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends with the thought that it would make a good nameplate for a car."
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    http://huffineschevy.posterous.com/t...rolets-bow-tie
    Last edited by ChevyFan; 02-15-2013 at 04:01 PM.

    Steve
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  2. #2
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    Default

    ???? Is there a story behind this?
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  3. #3
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    Default

    Ok never mind I found it....

  4. #4
    Jr. Engineer UpsetProps's Avatar
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    Default

    Interesting

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  5. #5

    Default

    i had heard the story of the wall paper before but never this one, kinda neat.

    Give it a week and the ancient astronaut theorists on the history channel will get ahold of it, say they supposedly found a bowtie carved in ancient ruins, and that Durant was in contact with extra terrestrial knowledge. That show cracks me up!

  6. #6

    Default

    I guess back then logos were not as well protected from trademark violation. I wonder if that company is still in business in some form.

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  7. #7

    Default

    Good info Steve. I always wondered where the Bowtie was from. Thanks for the post.


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  8. #8
    Jr. Engineer Jamm3r's Avatar
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    Default

    Quote Originally Posted by Steve View Post
    Thought this was very interesting. I wonder if someone would be able to make a trademark infringement claim, or if that other business is even in businesses anymore.
    Trademarks are only protected by law within the industry where they are used or where they might confuse purchasers. There is also a requirement to defend the trademark since a pattern of otherwise infringing use over a period of years may establish a competing claim.
    Minneapolis area - 1997 K2500 regular cab long bed + 8.5' Western Unimount plow + modified transmission + 2nd battery + modified camper charge circuit + 1971 Cayo camper -and- 2004 4x4 Suburban 2500 8.1 + Maxbrake controller + 2nd battery + modified trailer charge circuit + Reese receiver, pulls 30' Airstream trailer

  9. #9
    Sr. Engineer Aeropagus's Avatar
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    companies have to keep applying for trademark renewal as well, thats one reason that they change their logos from time to time, helps to keep it fresh and it's a new trademark with a new start date.
    John ~ New Mexico ~ It's all about the bowtie!
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