GM to remove ‘excellence’ mark from vehicles

**Steve** · 08-25-2009, 01:20 PM

General Motors Co. will begin removing its "Mark of Excellence" logo from vehicles as the company places greater emphasis on its individual brands.

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**Coolrado** · 08-25-2009, 07:59 PM

I think they were a big waste anyway.

**Steve** · 08-25-2009, 08:05 PM

I talked with Susan Docherty (The head of Buick and GMC) about this when I was in Detroit. It began about 36 months ago and I actually liked it overall, but I can see why it might not fit in the location that they put it.

**RedMonteSS** · 08-29-2009, 06:05 AM

yeah, that's something that never should have been put on the cars in the first place. I still don't konw why they did that. I guess just to show ownership of a brand? I think it is a good idea anyway. The little badges always seemed out of place no matter where they put them on the vehicle.

**rmagni** · 08-29-2009, 07:57 AM

I beat GM to the punch and removed the little chiclets myself

**TRPLXL2** · 08-29-2009, 10:11 AM

Yeah I never liked that on the vehicles either, but I do like the new chrome block lettering that is on the trucks. It's a lot better than the old black and grey emblems, and this change will also drop the cost of the vehicles probably by $5.00.

BTW- I love the chiclets analogy, that made my day!