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Thread: the end of "chevy"
06-10-2010, 11:29 AM #1
the end of "chevy"
General Motors leaders are asking Chevrolet employees to refrain from the shorthand etched in America's consciousness for decades. Or, as the New York Times put it, "If General Motors has its way, you won't be driving your Chevy to the levee ever again."
The Times quoted this company memo sent Tuesday: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
The memo, ironically, refers to "Coke," not Coca-Cola.
Chevrolet switched ad agencies recently, and the memo resulted from that change, according to the Times. Consumers, however, "will call you whatever they want to call you," branding expert Paul Worthington told the Times.
To enforce the change, Chevrolet staff members now are expected to drop a quarter in a can every time they use "Chevy" instead of Chevrolet -- sort of a cuss jar, the Times reported.
chevy , like a rock... - oh, F#@K !! i said it again !!
hey, earl; whats the dwell on the chevy tahoo ? - SH#T !! did it again....
what the #@^% ???!!! they just need to FIRE their new advertising agency,
who obviously are doing the ostrich up their @$$es with branding !!!
when in doubt, doubletap !
- buying a new truck, one part at a time :grrrrrr:
94 Blazer 4x4 k1500 5.7 L - aftermarket cold air intake
Energy Suspension swaybar & upper and lower control arm bushings
Pro Comp ES 9000 front shocks, new front drive axles,
stainless front brake rotors & new pads,
new Moog front end ball joints, Smittybilt black nerf bar steps,
MB Racing rims & Hankook ATm off road tires
06-10-2010, 11:53 AM #2
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- Dec 2004
- Arlington, Texas, United States
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Thanks for the post! I know that there are a lot of people who love their CHEVY trucks that are upset by this.
10 Chevy Traverse LT AWD
02 Chevy Trailblazer LS (110K+ miles - loaded except for 4WD - WRECKED!)
99 Chevy Cavalier LS (105K+ miles - commuter car)
78 Chevy Suburban Silverado (454, 3/4 ton)
62 GMC 3/4 ton Pickup (350 police interceptor)
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07-13-2010, 01:39 AM #3
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- Jul 2010
Oldsmobile has previously used the Firenza name as an option package on the Starfire. The Pontiac J2000 would become the Pontiac 2000 and a convertible model would be called the Pontiac 2000 Sunbird. Eventually all 2000s would be renamed Sunbird, and then later Sunfire. Because the forthcoming J-body cars were to be sold as 1982 models, there was an unusually long production run of 1980 H-body models in order to provide sufficient inventory to carry dealers into the 1981 model year.might be that is the end of chevy...........
08-05-2010, 08:21 AM #4
- Join Date
- Aug 2010
Replace of chovrolet to chevy should be continue.....
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