After a couple of threads across the board, I did a little looking into Les Schwab tires, and the man Les Schwab, and it's an interesting story. I'm going to try to track down his auto-biography from the 1980's and give it a read. I guess he passed earlier this year.

Les Schwab (October 3, 1917 - May 18, 2007) was the founder of Les Schwab Tire Centers, a chain Modern Tire Dealer called "arguably the most respected independent tire store chain in the United States."[