Does GM need Chevy AND GMC?

Discussion in 'Chevy Silverado Forum (GMC Sierra)' started by stchman, Nov 26, 2012.

  1. stchman

    stchman New Member

    Hello all.

    I don't want to start a flame war, but why does GM still make GMC when Chevrolet makes pretty much identical vehicles?

    The Sierra is nothing but a re-badged Silverado with a different grill.

    The Yukon is nothing but a Tahoe with different badges.

    The Terrain is boxy looking version of the Equinox.

    With Cadillac making ultra luxury Tahoes, where does the Yukon Denali fit in?

    IMO having GMC is pretty much a waste of resources, I mean having to do make all those Sierra and Silverado parts is ridiculous. Ford makes one brand of pickup, GM needs to do the same.

    Here is my vision of what GM should look like.

    Chevrolet - Trucks, vans, and SUVs
    Buick - cars
    Cadillac - Luxury cars and SUVs


    Now Chevrolet can keep the Corvette and Camaro (niche vehicles), but let's be realistic, Chevy sells WAAAYYYYY more Silverados than Cruzes or Malibus. Buick can handle the bulk of making the cars.

    This way there is far less duplication. Ford has just Ford and Lincoln and they seem to be doing quite alright.

    Just my thoughts.
  2. RayVoy

    RayVoy Active Member

    The Chev cars are GM's "bread and butter", Chev will never drop selling cars.

    You may be right about the GMC trucks bring the next division to be cut; but, they do provide 2 functions. They provide a truck option for Buick dealers, and they do provide a 2nd choice for GM truck customers.
  3. SurrealOne

    SurrealOne Former Member

    There are more differences between Sierras and Silvys than the grille. Trust me, I own a GMC. Aftermarket parts manufacturers think there's 1:1 interchangeability between 04 silvy and 04 sierra parts. There isn't. I learned this first hand when replacing the tail lights. :)

    Now that said, do we need both? No.
  4. a.graham52

    a.graham52 New Member

    brand loyalty. if we killed off one of the two theres a potential to loose a huge market.

    as for ford... exporer and lincoln naviagator. two vehicle on the same platform. im rusty on my ford though due to not have a ford dealer for the pas 5 years.
  5. Pikey

    Pikey Moderator Staff Member

    I agree with surrealone, they are not exactly the same. I believe (not sure) that the sierra has a nicer riding shock, better tires, more sound deadening along with some nicer (matter of opinion) interior features. The interior of my GMC Yukon XL (not denali) is much nicer then most suburbans I have seen. Do we need both, no. If I could afford a new Yukon xl/ suburban and they only offered the Suburban then that is what I would buy. I do see the point of brand loyalty issues also.
  6. tbplus10

    tbplus10 Super Moderator Staff Member

    One of the biggest reasons for two similiar products under the same manufacturer in this case has to do with name and history/recognition.
    GM would be reluctant to let go of either Chevy Trucks or GMC trucks because they both have a history, and each one has it's die hard fans that swears by one over the other.
    I'm sure GM as a whole could clean up their product line some and improve profits but at this time with so many other makes and models suffering their probably afraid of backlash to sales.
  7. stchman

    stchman New Member

    Do you have any data to back up that GM uses nicer riding shocks, better tires, and more sound deadening on the Sierra? I maintain that the differences are cosmetic.

    The interiors on the Yukon(non Denali) and Tahoe are identical besides the badge in the center of the steering wheel and the Yukon has silver around the radio while the Tahoe has the wood grain stuff.
  8. Pikey

    Pikey Moderator Staff Member

    When I bought my 2002 silverado I had looked at sierras. The excact same 1500 ext cab 2wd had different tires between to two. My silverado came with firestones while the sierra was running a different tire (Michelin I believe, but that was 10 years ago) When my father in law purchased his envoy, he also looked at trail blazers. the trailblazer had different tires and different shocks. the envoy that he bought came with bilsteins. As of right now I do not have direct access to proof of this nor do I have the time to do the research. So, if I find the time I will do the research and post with my results.
  9. Conlan Rose

    Conlan Rose Super Moderator

    Chevy is the every mans brand they are a reasonably priced full line auto manufacturer. GMC is meant to be upper scale work hardened trucks and SUVs that while providing extra luxury in the Denali trim still are made to work, tow and last. Yes Chevy has the LTZ trim, but it is not as high end as the Denali. Also both lines of trucks even though almost identical mechanically and structurally have very deep history's and brand loyalty that goes beyond what's in the physical truck.

    Also the finished product of both are different even in testing done by Motor Trend and Consumer Reports. Silverado and Sierra usually have different ratings, features, pro, and cons.

    Silverado is considered America's truck and the every mans truck in GM's ads, while the Sierra is shown as a high class work truck for serious truck owners that rely on it. In older ad campaigns GMC is shown as the trucks that built America which they are, the GMC Deuce and a Half served in our military through 4 wars and civilian models build the interstates, cities, and suburban towns. While the C/K series and then Silverado has always been shown as the truck built for every day Americans that not only is used to work it is used to live and is part of the fabric of America.
  10. stchman

    stchman New Member

    The Silverado and Sierra are made in the SAME plant. Do you think that the plant has different Sierra and Silverado rubber tires? Also, do you think that when the bodies are going down the assembly line that someone says "That's a Sierra, put more sound deadening material than you do Silverados."?

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    That was touching, brought a tear to my eye.

    I agree that the Denali has a few more luxury touches than the SLT, but the LTZ and SLT are virtually identical, only difference is the grill and some badging.
  11. Conlan Rose

    Conlan Rose Super Moderator

    That was kinda my point. :lol:In those trims the trucks are very similar, but there are some major cosmetic changes done at the factory. By the time tires, rims, interior features, shocks, and other OE special features are added the trucks have changed production lines. Sound deadening is installed when the interiors are installed. The trucks only share a power train, frame, basic body, and basic interior features. Yes the interiors look the same, but they are not installed in the same production line for both brands.
  12. RayVoy

    RayVoy Active Member

    Sure they do, for starters, take a look at the specs posted on the Chev and GMC sites. Most of the choices are the same (size and purpose), but you will find differnt size choices. Do you think, one supplier could (and should) provide all of the tires required by GM, the tire needs go to tender, GM picks the supplier that meets the tender call (and, that tender call may only cover 3 months)

    I can't answer the sound question, but they do say "That's a Sierra, put different fenders on it".

    I agree, there is not a lot of differences on the order sheets, but there have been and can be differences in the piece of equipment that is used to provide the feature checked on the order sheet. It's called an RPO and there are probably many RPOs for sound deadening materials.
  13. Pikey

    Pikey Moderator Staff Member

    Wow, seems like you might be getting a little upset about this. Yes, They do put different tires on different trucks. They run sierra on certain days and silverado on others. For example, Pontiac made the vibe, same car as the toyota matrix, Same plant, different day different badge. My wife's grand caravan was made in the same plant in canada as my brother's town and country, two days apart. Guess what, her caravan has some odd brand tire and my brothers has michelins.
  14. 1953bowtieguy

    1953bowtieguy New Member

    I know I think that GM needs both because some people like me like the GMCs over the chevys. Gmc has always been more luxurious than chevy. And you were saying that ford only makes one brand of pickup, your wrong. Ford makes all the lincoln pickups and suvs. Ford is just like chevy and lincoln is just like GMC. Every company is the same way. Just like taking it into 18 wheelers. Kenworth and peterbilt are pretty much the same thing. they got the same frames, and a bunch of different things, just different badges. And the reason why i like the gmc trucks is because of the 90s style, the grille just looks like its gonna come up and bite you in the ass. and chevy looks nicer (if they are all stock).

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    also gmc trucks are more rare than chevy.
  15. stchman

    stchman New Member

    No, outside of the Denali, GMCs are NO more luxurious than Chevys.

    Ford stopped making that Lincoln pickup (Mark LT) here in the US after 2009, so ALL pickups sold in the US made by Ford have the Ford badge on them.

    Your comment that Ford is like Chevy and Lincoln is like GMC is not correct. The Silverado and Sierra(non-Denali) share common components except cosmetic grill, bumper, and front fenders. Not an insult, just the truth. The SLT and LTZ trucks are indistinguishable while besides the steering wheel badge and radio trim. The Mark LT and F150 top end interiors were VERY different looking.

    I get somewhat tired of the GMC Sierra elitism when they are essentially the same truck.

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    It is not as though GM has better quality GMC Sierra SLT tires and Silverado LTZ lesser quality tires or Sierra sound deadening and Silverado sound deadening. I do understand that 4WD Z71 trucks get different tires than 2WD GMC/Chevy work trucks.
  16. 2k8z71

    2k8z71 New Member


    Yeah, you are rusty lol. The explorer shared a platform with the Lincoln Aviator, Mercury Mountaineer (and Mazda Navajo for first gen) And Ranger. The Expedition shares the same platform as the Navigator and F150.

    To answer the question of weather or not GMC and Chevrolet should coexist:
    There is bound to be some difference in branding. I personally think they should go one way or the other with the trucks. Either have the GMC trucks being the "posh and lux" truck or have it as the standard trims (SL, SLE...) The Sierra Denali is a prime example. As of this model year, the Denali is top dog for trim between the 2 brands. I know the Silverado has the LTZ, but its not the same as the Denali. With that said, why does Chevy need the LTZ trim for their trucks? I haven't the clue to be honest. I never understood that.
    The only other thing I see that overlaps is the Savanna/Express vans. Why? they are the same thing. I have been in both, driven them and the only difference I notice is the badging. Someone correct me if I am wrong there.

    Chevy will keep the cars because they make a lot of money between the bunch. Sure, the trucks sell a lot, but if Chevy dropped all their cars besides the Camaro and Vette, the brand will tank. The company that I thought shoulda went the way of the dinosaurs is Buick. I understand Buick is the entry level luxury brand, but I see no point in it. Just make entry level Cadillac cars... wait, isnt the ATS the entry level Caddy? ... Anyways... those are my thoughts.
  17. Pikey

    Pikey Moderator Staff Member

    Multiple people have posted stating that there are differences, it seems as if you do not want to acknowledge those posts or you simply shoot them down. You think that you are correct and it is obvious that there is no changing your mind on the subject. If I happen to get bored tomorrow, I have a GMC dealer and a Chevy dealer within 4 miles of my home, I might just stop by and snap some tire pics to end this discussion.
  18. SurrealOne

    SurrealOne Former Member

    Own both AND mod/work on both ... then you'll know that the differences are not just cosmetic.

    Prior to my current 04 GMC Sierra 1500 SLT 4x4 I owned a 2000 Chevy Silverado 1500 LS 4x4 Z71. The absolute easiest non-cosmetic item to point out is that the 04 Sierra uses the tails off the 99-02 Silvy. Both have 3 bulb sockets. By comparison, 03 and later Silvys have 4 bulb sockets.

    This means the tails on an 04 Sierra will NOT properly plug into the wiring harness on an 04 Silvy ... as the Silvy's tail harness will have 4 bulb sockets (and 4 bulbs) but the 04 Sierra tails only have 3 openings for bulbs.

    That's a wiring difference, not just a cosmetic one. Why they elected to use the older Silvy tails on a newer Sierra is beyond me, but it's what they did and it affects more than just looks.

    As for the jute (the material under the carpet -- i.e. lame OEM sound deadening) it was the same in both of my trucks. I can't speak to the shocks because both trucks were bought used and both had far outlived the OEM shocks and had replacements.

    Regardless, your continued assertion that the trucks are the same aside from cosmetic differences ... is patently false.
  19. stchman

    stchman New Member

    Yes, because one day GM got a certain brand of tire and then some days later got another brand at maybe a better price is 100% proof that the trucks are VERY different, how can I possibly refute that evidence.

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    I would call slightly different tail lenses "cosmetic". Besides you are comparing a 2000 Silverado to a 2004 Sierra. You need to compare the same year (i.e. 2004 Silverado and 2004 Sierra).
  20. Sierraowner5.3

    Sierraowner5.3 New Member

    the 03=07 calssic silverados used a compleltly different taillight, headlight assembly, and front clip and bumper. not exactly a minor cosmetic thing. 03-07 sierras had diffferent rims, tail lights, headlights, front bumper, and some dfferences in wiring. having owned a 03 silverado, and 05 sierra (same generation of truck) i can vouch for them being different besides a steering wheel badge and a grill emblem. Im not saying one is better then the other, just that they ARE different.

    Alex

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