GM to remove ‘excellence’ mark from vehicles

Discussion in 'The Coffee Shop ~ Chit Chat' started by ChevyFan, Aug 25, 2009.

  1. ChevyFan

    ChevyFan The Sheriff Staff Member 5+ Years 1000 Posts

    [​IMG]General Motors Co. will begin removing its "Mark of Excellence" logo from vehicles as the company places greater emphasis on its individual brands.

  2. Coolrado

    Coolrado Epic Member 5+ Years 500 Posts

    I think they were a big waste anyway.
  3. ChevyFan

    ChevyFan The Sheriff Staff Member 5+ Years 1000 Posts

    I talked with Susan Docherty (The head of Buick and GMC) about this when I was in Detroit. It began about 36 months ago and I actually liked it overall, but I can see why it might not fit in the location that they put it.
  4. RedMonteSS

    RedMonteSS New Member

    yeah, that's something that never should have been put on the cars in the first place. I still don't konw why they did that. I guess just to show ownership of a brand? I think it is a good idea anyway. The little badges always seemed out of place no matter where they put them on the vehicle.
  5. rmagni

    rmagni Rockstar

    I beat GM to the punch and removed the little chiclets myself :glasses:
  6. TRPLXL2

    TRPLXL2 Epic Member 5+ Years 1000 Posts

    Yeah I never liked that on the vehicles either, but I do like the new chrome block lettering that is on the trucks. It's a lot better than the old black and grey emblems, and this change will also drop the cost of the vehicles probably by $5.00.

    BTW- I love the chiclets analogy, that made my day!
  7. adampaul1964

    adampaul1964 Epic Member 5+ Years ROTM Winner 1000 Posts

    I kinda liked 'em, in fact I added 'em to mine! And don't forget this is the GM truck club!

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  8. Henchman

    Henchman Rockstar ROTM Winner 100 Posts

    I was planning to take mine off my Silverado.

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