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Martin Roll: Your Brand Is No Longer All Your Own - Jakarta Globe

Discussion in 'Hummer Forum' started by GMTC_Admin, Feb 5, 2012.

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  1. GMTC_Admin

    GMTC_Admin Super Moderator 1000 Posts

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    [SIZE=-2]Jakarta Globe[/SIZE]
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    Martin Roll: Your Brand Is No Longer All Your Own
    [SIZE=-1]Jakarta Globe[/SIZE]
    [SIZE=-1]In its effort to restructure its brand portfolio, General Motors decided to kill some of its longstanding, well-regarded brands such as Saturn and Hummer. While GM's decision was based on the profitability of these brands and their role in the broader ...[/SIZE]
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