http://www.youtube.com/watch?v=p21cOA9mEMM In the presentation it looks like the High Country will be made to compete with the King Ranch, Laramie Longhorn, and Toyota Tundra 1794 while the upcoming Sierra Denali will compete with the F150 Platinum ad Toyota Tundra Platinum. I'm sure it's ALL marketing ploy by GM, as I'm sure the High Country will be 1-2 optional features short of a Denali. I've sat in a King Ranch, a Platinum, and the F150 Limited, and quite frankly, the only difference is a colors and a badge. I'm glad GM is going to enter the ultra luxurious pickup segment. These cowboy Cadillacs are HUGELY profitable.