Haha, I saw the "tofu" commercial you are talking about during the game last night. Actually, all the people I was watching the game with got a laugh out of it. Basically, the commerical is saying real men drive trucks and eat BBQ, not all that sissy stuff like tofu. I do agree with others that the current adverts don't actually tell you much about the truck. GM must be using the same ad agency as Apple.