Eventhough the first versiosn of the Dodge RamBox have not been perfect.. issues with lid fading and cheap plastic containers.. the idea is simply brilliant IMO and a really desireable and successful option. Word is Dodge is going ot make it available in all its trucks in 2013. I would be incredible if Chevy returned to the side step design in 2014 making the wheel wells extra fat and distinctive and then used rear wheel space for a hard sheetmetal deep storage boxes. I find a perfectly square 4x8 bed to be perfect and visually appealing. Any legal reason Chevy (and Ford) could not copy the feature?