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It's all in the management of the company!!!

The whopping $12.75 billion annual loss translates to $34.8 million each day -- or a brand-new Mustang convertible every minute. And the U.S. automaker's struggles are nowhere near over.

What a way for Ford Motor (F, news, msgs) to kick off a year.

The struggling U.S. automaker today reported that its fourth-quarter 2006 loss totaled $5.8 billion -- yes, that's billion. That translates to a loss of $3.05 per share, worse than the $74 million loss, or 4 cent per-share loss, Ford reported in the same quarter a year ago.

Excluding special items -- mostly from buying out its workers, Ford said its loss would have been $1.10 per share; analysts were expecting a loss of $1.01 per share.

Ford's shares were rising today, however, as the company pledged to narrow losses by the end of 2007. By late morning the stock was up more than 2% at $8.39.

http://articles.moneycentral.msn.com/Investing/Dispatch/FordReportsWorstEverLoss.aspx?GT1=8995
 

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This was anticipated by many of Ford's retail/fleet salespeople. My father has been a Ford employee for 30 years and currently runs a Ford Trucks store in the greater Dallas/Fort Worth area.

Sales are on par with previous years, but dealers that sell cars alongside trucks are feeling the pinch. Not a real rosy outlook for Ford. :(
 
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