[The real trailboss]

Why is there no incentive or why I can use my supplier discount on 2023 Silverado ZR2?
I’m a loyal Chevy customer only ever owned GM vehicles, I was very surprised when I was told I cant use my discount to buy a ZR2, is there a reason for why they are doing this ?

 

[Denali69]

$$$$$$$$$$ They are glad to let you have run of the mill pattern vehicles.
Its not uncommon for them to exempt certain low production and or specialty vehicles from company discount programs. Main reason, they have more than enough who will pay msrp. What more the dealers are NOT obligated to honor them. I know a retired GM employee of some 30+ yrs and she could not get any dealer to sell her a new 2022 Escalade at GM employee discount. She drives another brand now, Range Rover which she paid MSRP, out of spite..

 

[ajbert]

GM is only loyal to their shareholders, plain and simple.

 

[The real trailboss]

It is sad with all competition out there GM would step up to keep there customers happy to keep coming back which without them there would be no GM